ARCO – Hanna the Hula Girl

While many might argue that gas sells itself, ARCO faces a very real problem: a market-wide belief that their product is inferior because of it’s affordable price. To answer this, we developed a voice that everyone can relate to: value and adventure. Yes, we gave an oil-giant a cute-and-inanimate spokesperson, someone had to.

And still 7 years later, this campaign lives on.