Best Buy – Power Week

When Best Buy knocked on our door asking for a holiday-themed campaign, we simply had to impress on very short notice. Working in tandem with 3 other creatives as the lead AD, we had to prove Accenture could handle the seasonal workload while following their style guide but occasionally breaking it for the greater good. Our visuals had to be stunning, the work had to drive (theoretical) clicks, and the story had to connect with a massive consumer audience. Thus “Power Week” was born.

This campaign, along with many other digital pieces, won the account! 🏆