Chase + United – Rewarded

Our “Rewarded” campaign launched with one goal in mind: introduce the re-imagined United Explorer card. Launching with all-new benefits, we decided to tap a rising star to tell our story. Tracee Ellis Ross brought a fun, sassy and relatable energy to the work, and the results show it. Cardmember sign-ups are the highest they’ve seen in a decade, average customer spending has increased, and the cherry: we won a few awards along the way [Tellys, Addys & Midas]. 🏆🏆🏆

After a lot of high-fives, it’s was renewed again.