HP Lifestyle Photography

HP needed a visual refresh; they were tired of their old, stocky look and wanted something that better spoke to their consumer’s needs. Working directly with W+K (HP’s AOR) we guided and defined their visual aesthetic, setting the standard for all brand partners. As the lead Art Director remotely running photoshoots in Australia as well as leading the charge on all things Post, it was a grueling year but I’m extremely proud of the work we created. We captured real people in real businesses and homes telling real stories.

Shoutout to our phenomenal photographer Josh Kelly (stage name Jack Harlem) who will be featured in Lürzer’s Archive, 200 Best Ad Photographer’s for our work together.